Minuteman Food Mart focuses on interactive experiences with Reward Cups deployment across stores

Minuteman Food Mart, a US convenience retailer which operates 62 locations throughout eastern North Carolina and Southern Carolina. is partnering with Reward Cups to launch 32 ounce spinning label fountain cups across its stores.

The aim here is to boost customer engagement, loyalty enrolment, and in-store sales. 

Customers will be able to tap into coupons, deals and offers, app downloads and digital engagement, games and loyalty rewards, prizes, and data in real-time.

“Minuteman executives were quick to recognise the positive impact that we would have on expanding membership numbers in their Minuteman Food Mart Rewards programme,” says John McCrory, Founder and CEO at Reward Cups.

"Designing a new and exciting Minuteman cup was an incredible way to engage both our loyal guests and new guests. We were able to create a fun and interactive experience while strengthening brand visibility in the market. The campaign is boosting daily engagement and positioned our brand as fresh, innovative, and guest focused,” says Tina May, Food and Beverage, Loyalty at Minuteman Food Mart.

2025 RTIH INNOVATION AWARDS

Interactive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.