Ribble Cycles preps Ribble Live interactive show

The London Bike Show has been postponed due to the coronavirus outbreak.

Many brands had planned the event as a place to showcase new models and ranges. One such company is Ribble Cycles. But rather than put everything on hold, it is organising Ribble Live, promoting its line-up online via tablet, mobile device or laptop.

Its show stand has been recreated at its Preston HQ and there will be live streaming by a team of experts to talk through the retailer’s range followed by a Q&A session at the end of each stream.

The event will be streamed on 27th March at 1pm and 6pm on RibbleCycles.co.uk, Facebook Live and YouTube. Its team will then be available over the weekend for one-on-one sessions on the stand via Ribble Live In-store.

Ribble Cycles recently teamed with Go Instore on the launch of this service. It allow customers to interact and view products with a team member in-store from the comfort of their own home, place of work or on the go.

Live in Store will initially be provided at the retailer’s Preston store, with the potential to roll-out across its other stores in the near future.

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