mParticle raises $45 million Series D

Customer data platform venture mParticle has announced a $45 million Series D funding round led by Arrowroot Capital.

Matthew Safaii, Managing Partner at Arrowroot Capital, will join the mParticle Board of Directors. The round brings its total amount of capital raised to over $120 million and will be used to accelerate the growth of its platform.

“Better customer experiences begin with better data and better integrations,” says Michael Katz, Co-founder and CEO, mParticle, whose clients include Staples, Overstock and Dunkin’ Donuts.

“The expectations that consumers have are constantly growing, and meeting the needs of the brands who deliver those experiences are constantly evolving. This announcement is a significant milestone on our journey to deliver our broader vision, and we couldn’t be more thrilled to partner with the team from Arrowroot.”

“mParticle’s track record of working with some of the world’s largest brands in the world is unmatched in the customer data platform industry,” adds Safaii. “It has long placed emphasis on combining great technology with great people, and we are excited to lead this current round of funding to support their continued growth.”

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