Brooklinen gets $50m omnichannel boost

US online retailer Brooklinen has raised $50 million in new funding from growth equity firm Summit Partners.

The startup sells bedding and other home goods. "Our customers are at the helm of every decision we make as a brand," says Rich Fulop, CEO and Co-founder, Brooklinen.

"This partnership with Summit will provide significant resources and perspective that will help us to further extend our omnichannel strategy, giving us the ability to be where our customers are whether that is online, offline, or in new markets." 

Chris Dean, a Managing Director with Summit Partners, adds: "Brooklinen's profitability, customer repeat rate, and consistently smart and deliberate growth decisions make them a rare brand to partner with.”

“Many brands focus on a growth-at-all-costs model that we believe isn't sustainable for longevity; we are thrilled to find a like-minded partner and to work together on their next stage of growth."

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