Asos says goodbye to pesky paper returns forms
Asos is ditching paper and switching over to online returns as it looks to reduce its carbon footprint.
“We send out about 64 million paper returns inserts in one year. Taking returns online could save 8,450 trees or 320,000 kg of paper, which is equivalent to the weight of three blue whales, 55 elephants and 50 T-rexes,” the pureplay says in an online post.
“And there's more to come. In 2019, we signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, which brings together businesses and governments across the world to tackle plastic waste,” it adds.
“We’ve made a ton of commitments to support that project, like promising to increase the amount of recycled material in our mailing bags up to 100% (from 65%), increase our use of ‘post-consumer waste’ (think recycling old Asos bags into new ones), and half the amount of packaging we currently use — watch this space for updates, people.”
Hannah Richards, retail analyst at GlobalData, says: “Another retailer saying goodbye to paper returns slips in an effort to reduce its carbon footprint, with the added bonus of reducing costs...or is it the other way around?”
