Matalan gets Real Life Ready with new look website

Matalan has overhauled its website in line with the retailer’s new ‘Real Life Ready’ branding.

“Couldn’t be prouder to be a part of the digital creative team. We have worked our arses off for months to rebrand the website and launch our new branding,” Bradley Johnson, Digital Designer at Matalan, said on LinkedIn. “With the help of numerous people in UX, content and everyone else, we’re now Real Life Ready.”

UX Lab

In 2019, Matalan celebrated the one year anniversary of its UX Lab, which is situated at its head office in Knowsley.

The idea is to interact with omnichannel customers more frequently, resulting in a wider understanding of their shopping journey. It claims to be the first value retailer to invest within this area and says it has used the facility “to revolutionise the way Matalan tackles research projects and delivering increased conversion across both online and mobile”.

The UX and Development team have been through a period of rapid growth during the past year, with key customer improvements including the introduction of online gift cards. In April last year, Matalan created a new transactional app, designed by the UX team and put under the microscope in the Lab. Further improvements will be delivered in 2020.