Blueprint closes £1m investment for conversational commerce platform
Conversational commerce startup Blueprint has announced a £1 million seed investment led by Magnus Rausing’s MAHR Projects and including Founders Factory and Hambro Perks.
It will use the cash for product development and hiring.
More than 200 companies, including challenger brands like Ugly Drinks, Ohne, and Empirical Spirits, have signed up to the venture’s waitlist, with Blueprint planning to launch its platform in private Beta in May. Full roll-out is expected in Q3 2020.
“We started Blueprint following years of experience struggling with the slow, disconnected and impersonal nature of marketing and the clunkiness of purchasing online. At the same time consumers have become fatigued with long-term, fixed subscription services that don’t offer them the flexibility in purchasing,” says Harvey Hodd, CEO and Co-founder.
“We’re blurring the lines between conversation and commerce to create a modern purchasing experience. This new investment will help us push further to break down the barriers that previously held both consumers and vendors hostage.”
Magnus Rausing, founder of MAHR projects, comments: “The Blueprint platform represents the future of how we will buy and unlock a totally new type of commerce. They truly understand this space having been on the other side as an e-commerce brand themselves and have taken their learnings to build an industry-leading platform.”
“The potential for conversational commerce is immense thanks to its central role in building the 1:1 relationship between consumer and brand, enabling speedy purchasing and a personalised customer experience.”
