Ted Baker preps Ted’s Bazaar online pop-up shop

Ted Baker will launch its first ever digital pop-up shop on 1st May.

Ted’s Bazaar will offer limited edition designs with 100% of profits going to local communities.

“Now more than ever, we need to support local. But we’re also committed to providing long-term support too,” the company said in an online post. “That's why Ted’s Bazaar will stay open beyond the current coronavirus pandemic, to continue to raise funds for other important causes, with regular product drops dedicated to different charities.”

“Super proud of the team at Ted Baker for pulling this together at speed,” Jennifer Stephens, Chief Customer Officer at Ted Baker, said in a LinkedIn post.

“We will support a new charity each month by releasing new designs, all 100% focused on giving back to people in need. So many communities need support during this time and it's important we don't lose sight of the after effects of Covid-19.”

Digital transformation

Stephens took on the newly created role of Chief Customer Officer this month.

She has been at the retailer since 2017 as a non-executive director and was previously Chief Marketing Officer at Feelunique. Her CV also includes a stint as Multi-channel Marketing Director at French Connection.

“We are delighted that Jennifer is joining the executive leadership team,” said Ted Baker’s acting chair Sharon Baylay. “Her background in digital transformation and brand marketing, particularly in the lifestyle and clothing sector will be of huge benefit to the leadership team, as they look to position the business for future success.”