Blockchain venture MiL.k integrates with Shinsegae Duty Free

Blockchain rewards platform MiL.k has teamed up with Seoul-based retailer Shinsegae Duty Free.

The partnership allows Shinsegae customers to connect their existing rewards accounts to the MiL.k mobile app.

They can trade their Shinsegae loyalty points for the in-house cryptocurrency called MLK. This, in turn, can be exchanged for reward points of other partnering vendors.

Launched in 2019, MiL.k has partnered with several service providers active in the South Korean travel, industry including Yanolja, an online travel agency, and vehicle sharing platform Dilka.

Jayden Jo, CEO at MiL.k, says: "Shinsegae Duty Free is one of the top duty free brands in Korea with millions of customers throughout Asia. By adding top-tier service companies like Shinsegae Duty Free and getting their rewards to be securely traded on blockchain, we will create a new paradigm for the rewards market and accelerate the mass adoption of blockchain."

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