Jolyn deploys Emarsys omnichannel customer engagement platform

Women’s swimwear brand Jolyn has deployed artificial intelligence-powered technology from Emarsys.

The latter’s platform automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific people.

Samantha Tedder, Senior Digital Marketing Manager, Jolyn, says: “Because the technology is so easy to use, it allows us marketers to be marketers. With the tool, we now have more time to focus on strategy, messaging and the creative — and work out what is most likely to drive incremental business.”

“This kind of technology only used to be available to big enterprises with lots of budget and resources, but now it’s available for smaller brands like us. I always thought Emarsys was just an email service provider. It’s not; it’s a true omnichannel marketing automation tool that has different touchpoints in CRM, SMS and dynamic content on site, and the support from Emarsys has been fantastic from the start.”

Sara Richter, CMO, Emarsys, comments: “Marketing is plagued by a technology problem at the moment. Senior marketers are spending too much time wrestling with tech, leaving little time to think about strategy, messaging and creative.”

“Our work with Jolyn is just one example of how we’re giving the gift of time back to marketers. We do the heavy lifting when it comes to omnichannel digital marketing and one-on-one personalisation, so our clients can focus on driving business outcomes.”