Life Style Sports makes mobile move with One iota

Life Style Sports, which has 51 outlets across the Republic of Ireland and Northern Ireland, has launched a native mobile app with One iota.

This is available to download from both the App Store and Google Play.

Gordon Newman, Go To Market Director at Life Style Sports, says: “Having worked with the team at One iota for several years now, they were the partner of choice for us on this project; particularly given their extensive knowledge of our business, the fast pace of the sportswear market, and the requirements of our digital‐savvy customers.”

Christian Brooks, Director at One iota, comments: “As the largest sports retailer in Ireland, it’s fantastic to be working with Life Style Sports to support them in developing their app, and in particular entrusting us with a new approach to native app development.”

“Whilst the app provides a seamless shopping journey for their customers, we believe the real value for Life Style Sports will be a technology stack that allows new features and functionality to be delivered quickly to iOS and Android experiences by a single team.”

“Building new features for the app will be crucial to setting them apart from the crowd, leading to improved conversion, higher average order values and increased repeat purchases,” he concludes.