Kellogg Company starts deploying Redwigwam 24/7 Availability

Redwigwam, a provider of flexible workers, is rolling out its new 24/7 Availability service at Kellogg Company following a pilot.

Redwigwam has around 130,000 workers and 3,500 employers on its database. Its AI-powered tech platform uses algorithms to match within minutes workers with employers’ short-term or ad-hoc opportunities. 

Once the jobs have been accepted, wigwammers are then deployed to the store to assess the problem. Results, key actions and relevant photographs are shared immediately via Redwigwam’s app so that each intervention can be tracked and accounted for.

Recent jobs have included correcting a misplaced promotional SEL, setting up skus properly on a store’s system and ensuring products are on shelf. In most cases, a job listed by 9.30am will be completed within 12 hours.

Simon Smith, Head of Field Sales at Kellogg Company, says: “We were really excited to partner with Redwigwam on 24/7 Availability and have seen some great results delivered from it.”

“This solution enables us to use retailer data effectively to fix issues within hours in stores that our own team aren’t visiting that day. Following a successful pilot which delivered a great ROI we’ve now built this into our 2020 plans to roll-out.”

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