Coop Sweden begins AI virtual assistant Cooper preview
Coop Sweden has started to test out the EBI.AI virtual assistant Cooper.
EBI.AI was chosen by the retailer earlier this year to build the solution.
When Cooper is rolled out across Sweden, it will provide users with the likes of dietary requirements, suggested recipes, nutritional and loyalty scheme information. Initially available for a small number of visitors to the recipe section of the Coop Sweden website, it has been trained on approximately 125 topics.
During the test period, the customer conversations handled by Cooper will enable additional questions and answers to be added, with a view to a wider roll-out in the near future. EBI.AI is hosting the assistant on its Lobster AI communications platform, making it available on web, mobile app, messaging services, telephone and smart speakers.
Amer Mohammed, Chief Digital Officer at Coop Sweden, comments: “Cooper is so much more than a simple chatbot. It’s an all-in-one customer engagement tool that will strategically help us to build a level of customer experience that is unparalleled in the Swedish retail marketplace.”
“Working closely with EBI.AI, we aim to transform customer relationships and drive greater membership loyalty by blending customers’ digital and in-store journeys in new and exciting ways. Our vision is for Cooper to lead the way, inspiring other pioneering organisations to transform the way they engage with customers through the power of AI.”
