Forever 21 returns to UK market with new look site
US fashion retailer Forever 21 has launched a new UK online site, following a collapse into administration last year.
In February, Authentic Brands Group (ABG) purchased the brand for just over $81 million. It is now working with Global-e on an e-commerce expansion programme, which began in APAC and LATAM earlier this year.
The Forever 21 international online offering now includes support for more than 95 currencies, over 150 local and alternative payment methods, and localised checkout in 25 languages.
Daniel Kulle, CEO at Forever 21, says: “Our loyal consumers are digital savvy and expect a seamless, sophisticated online shopping experience, so it is vital for us to ensure that every step in the online journey is tailored to their needs and preferences. Global-e’s advanced cross-border localisation solutions have been a crucial part of our growth.”
“Despite the market conditions the entire industry is facing due to the Covid-19 pandemic, we see a strong demand for the Forever 21 brand in the UK and the rest of Europe. We are dedicated to providing the best online shopping experience for both our UK shoppers and other loyal customers globally.”
