JD.com serves up another AR tech innovation

Chinese e-commerce giant JD.com is working with Sony Semiconductor Solutions Corporation on augmented reality technology that measures shoppers’ foot sizes.

Set to be released soon, this will leverage Sony’s ToF (Time-of-Flight) distance measurement technology so that customers can use their mobile phones (which need to be equipped with a ToF camera) to scan the front and side angles of their feet.

As is the case with other AR applications offered by JD, such as AR Fitting Room, AR Styling Station, and AR Shopping, the new feature will also be open to external partners through a PaaS (Platform-as-a-Service) solution.

Mingqiang Ye, Head of AR/VR at JD.com, says: “We hope to use innovations in technology to give all consumers equal access to efficient and convenient purchase and service. JD will continue to promote innovations in the area of AR and benefit both our customers and industry partners.”

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