Woodies Safe Dreams taps Reetail:AR tech

Poland-based startup Reetail:AR has unveiled an augmented reality solution and announced a partnership with baby furniture brand Woodies Safe Dreams.

The latter will deploy WebAR technology for AR projections of its flagship products, the Star Cot, the 2-in-1 Hampton Cot Bed, and Noble Cot Vintage.

“Much like Ikea Place and Houzz, Reetail:AR helps to combat the drawback of online shopping - the inability to experience products in person,” a press release notes.

“Brands and retailers can present a 360° view of their goods and the ability to "place" items in the real world (with size to scale) to visualise the look and fit. Reetail:AR is easily accessible via web browsers, which works well to overcome the fact that shoppers are reluctant to download individual apps from brands and retailers.”

“Due to the inability to visit showrooms under the Covid-19 circumstances, live AR projections can be used to support customers through the decision-making process as they shop online,” it adds.

“A simplified decision-making process increases the likelihood of purchase by 86% (survey conducted by Gartner), increases confidence in purchases and reduces the chances of product returns. AR has now become an indispensable tool for a business' survival.”

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