Papier gets personal as it adopts Kameleoon tech

Online stationery retailer Papier is using Kameleoon’s AI driven personalisation and A/B testing platform.

It says that changes made to its site following initial tests have added an additional 6% to annualised revenues in three months, achieving a ROI of over 50 times, while helping the brand to shift its focus as demand for personalised stationery has risen by 300% since the beginning of the coronavirus lockdown.

“Our aim is to help people connect with each other in a more thoughtful way than through digital means such as WhatsApp or email. The pandemic has made this even more important, meaning we have redoubled our focus on delivering the best possible experience for our growing number of visitors,” says Allison Devine, Performance Marketing Director, Papier.

“Working with Kameleoon has allowed us to quickly kick off our A/B testing programme, without a long learning curve, to help achieve this. Our experiments have already helped us generate substantial incremental revenue and contribute towards reaching our business targets.”

Following its initial work, Papier is looking to expand the testing it does. This will include running painted door experiments that help make business decisions on products, as well as carrying out segment-based experiments on specific visitor groups.

“We have very different audiences for different products and we want to ensure that everyone receives the right experience, so we’re expanding our testing to deliver a personalised journey to all visitors,” comments Nikita Kursov, Conversion Optimisation Manager, Papier.

“Working with Kameleoon is seamless – not only does its technology have the flexibility to meet our changing needs, but the team understands our aims and responds quickly to support us.”