Neiman Marcus unveils virtual hub in a changing world

Neiman Marcus has launched Your Neiman’s, a digital hub where customers can learn about and access a variety of offerings.

“Customers can unlock the right personalised services and experiences for them, whether through a personal appointment in-store, curbside pickup, learning about trends and designers during virtual events, or engaging via video with an expert Style Advisor,” a press release states.

"The world is changing, and we're all adjusting our habits to accommodate the new normal. Our customers look to Neiman's to curate the key styles of the season, find their perfect outfits and help them feel their best.”

“The comfort and safety of our customers and associates are our utmost priority. We've introduced innovative ways to be here for them, now in more ways than ever," says David Goubert, President and Chief Customer Officer, Neiman Marcus Group, which filed for bankruptcy in May and expects to emerge from restructuring later this year,

Through Your Neiman’s, customers can experience the benefits of a personal stylist from their own homes, with no cost or obligation. The service matches them with the appropriate stylist through a questionnaire that determines lifestyle, personal style and needs.

There are 4,900 sales associates, stylists and managers across Neiman Marcus and its Bergdorf Goodman brand using digital tools to continue to engage with customers. The retailer launched a proprietary tool at the start of coronavirus quarantine measures in March, called NM Connect, to enable its stylists to deliver store-like experiences remotely.

Over three months, customers have purchased $60 million worth of merchandise through NM Connect. “It has transformed the way sales associates can communicate with their clients," comments Katie Mullen, Chief Digital Officer.

"The platform was designed to inspire clients, from offering personalised look books, to completing transactions remotely and instantly. With the launch of digital stylists and remote selling capabilities, we are enabling our associates to engage with and support customers anytime, anywhere."

Check out Your Neiman’s here.