Virgin Experience Days taps into Dynamic Yield platform

Virgin Experience Days, a UK-based specialist in gift experiences, has deployed Dynamic Yield’s A/B testing and personalisation technology.

It is utilising the tool to deliver highly targeted recommendations, content, and offers throughout the purchase funnel.

“We were looking for a platform that would allow us to maximise the impact of an internal specialist team. Given the range of tools available, we realised Dynamic Yield could truly empower our team and augment day-to-day activities,” says Mark Williams, Digital Optimisation & CRO Manager at Virgin Experience Days.

“Since using the tool, we've been able to accelerate our experience delivery and overall output, resulting in significant wins for our business while also inspiring new strategies to come to life."

In addition to Virgin Experience Days, Dynamic Yield is also working with Ocado, Lands’ End, and OFFICE.

“The team at Virgin Experience Days is no stranger to A/B testing – they come with a spirit of experimentation that’s critical to providing truly meaningful interactions for all of the customers interacting with their brand, and we are happy to bring more agility to their optimisation goals,” says Harry Hanson-Smith, Sales Director at Dynamic Yield - UK & Nordics.

“We couldn’t be more excited to be on this journey with them and we look forward to exploring all areas of the platform together as well as the exponential impact it will have on their business.”