Christopher Ward enlists Tryzens for new online experience

Luxury watch company, Christopher Ward, has launched a new online platform, built by Tryzens and powered by Salesforce.

Features include artificial intelligence and video integration personalised to each customer’s experience. The new site also offers editorial content following the digitalisation of Loupe – the brand’s in-house magazine.

Mike France, CEO and Co-founder at Christopher Ward, says: “The ambitions we have requires us, as the world’s leading online-only premium watch brand, to deliver a world-class brand and shopping experience for our customers. Our new site is a huge step towards the achievement of those ambitions.”  

Andy Burton, CEO at Tryzens, adds: “Christopher Ward is a great example of a British brand that has been able to deliver a digital experience that truly immerses the customer in the brand story.”

“Now more than ever, it’s important for brands to remain competitive and capture the customer’s imagination – this new offering does exactly that while making it all transactional.”  

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