The SM Store selects Aptos omnichannel merchandising tech

The SM Store, the largest department store chain in the Philippines, is to deploy the Aptos Merchandise Financial Planning solution. 

This will be utilised by over 120 merchandise planners within the retailer's business.

“SM’s tagline of ‘We’ve got it all for you’ emphasises the importance this retailer places on its merchandising strategy, buying decisions and vast assortment,” says Noel Goggin, Aptos CEO and culture leader.

"Merchandise planning is the foundation of developing, buying and delivering the best assortments to customers while achieving margin and inventory investment targets. With Merchandise Financial Planning,”

“The SM Store can optimise product distribution and stock levels across channels, a powerful differentiator as it advances its omnichannel vision. We are proud to work with this customer-centric and highly diversified retailer, a true leader in the dynamic and growing Philippine retail market.”

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