First for Mattel as it hits early access on Masters of the Universe: He-Man Heroes Fortnite Island

Mattel has announced the early access launch of Masters of the Universe: He-Man Heroes.

Players can search “He-Man Heroes” or enter Island Code “2416-8649-3961” to explore a new world that brings the characters of Eternia into a collectible role playing game. Masters of the Universe: He-Man Heroes marks Mattel’s first entry into the Fortnite creator platform.

Ron Friedman, Vice President of Mattel Future Lab, says: “He-Man has always stood for power, heroism, and imaginative adventure. Masters of the Universe: He-Man Heroes brings Eternia to Fortnite in a fresh way that is easy to jump into, but has plenty of strategy for those who want to dig deeper, creating an experience that’s fun, fast, and unmistakably He-Man.”

“This launch expands Mattel’s presence to one of today’s most dynamic and influential gaming platforms, using interactive storytelling to build community and enjoy Masters of the Universe as never before.”

Players begin their journey with a single hero and fight their way through increasingly difficult zones filled with opponents. Key features include collecting Shards of Eternia to summon new heroes, building teams of up to four characters, engaging in combat, and boosting hero power to take on greater challenges across Eternia.

Masters of the Universe: He-Man Heroes is free for all Fortnite players, with gameplay updates and additional content planned post-launch based on community feedback.

The experience was developed by Mattel in partnership with Loot Foundry using Unreal Editor for Fortnite.

2025 RTIH INNOVATION AWARDS

Immersive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.