Lidl Ireland ramps up Buymie partnership
Lidl Ireland has expanded its home delivery partnership with Buymie.
As a result, customers can now have their full shop delivered in Cork City, as well as Dublin, Bray, Greystones, Leixlip, Maynooth and Celbridge. They just need to download the Buymie Android or iPhone app and they can receive products in as little as an hour.
Expanding outside Ireland
In June, Buymie announced a €5.8 million funding round, taking its total capital raised this year to over €8 million.
The round was led by new investor, Wheatsheaf Group, the food and agriculture investment arm of the Grosvenor Estate. Follow on investments were also committed from existing backers including Act Venture Capital, Sure Valley Ventures, Haatch Ventures, and HBAN.
Keith Weed, former Chief Marketing and Communications Officer at Unilever, and Scott Weavers Wright, former Managing Director at Morrisons.com, were also involved.
Buymie recently launched in the UK, marking the venture’s first expansion outside Ireland. The funds recently raised will enable it to continue market expansion both in Ireland and in the UK, with 15 other UK cities currently being considered.
The startup will also use the cash to focus on reducing the environmental impact of grocery shopping. Initiatives include limiting the use of secondary plastic packaging, reducing private car journeys, as well as designing incentive programmes to help facilitate a switch to electric vehicles.
