Homebase fast forwards digital plans with THG Ingenuity deal
Online retailer The Hut Group’s e-commerce services division, THG Ingenuity, has inked a 10-year, ‘multi-million pound’, digital transformation deal with Homebase.
The British home and garden retailer will have access to THG Ingenuity’s proprietary end-to-end e-commerce solution to replace current systems.
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This includes web development and hosting, a global fulfilment and payment infrastructure, digital channel and proposition management, brand building and strategy, alongside the production of digital first content from THG’s content studios.
The aim is to boost Homebase’s direct to consumer potential in the UK and internationally, with a launch date set for early 2021. It will include reserve in-store, endless aisle, loyalty, digital kiosk and personalisation features.
Matthew Moulding, Founder and CEO at THG, says: “There is huge potential for us to grow Homebase’s D2C capabilities with our proven infrastructure and services.”
“The global retail landscape is changing and the current climate has accelerated digital plans for many businesses. This partnership is testament to the strength and reputation of THG Ingenuity to deliver a world-leading e-commerce solution that can power businesses of all sizes, in the UK and globally.”
Damian McGloughlin, CEO at Homebase, comments: "This partnership will significantly fast forward our digital plans and create an incredible new shopping experience for customers. We have a unique opportunity to move with the rapidly changing retail landscape, and leapfrog ahead to an experience that exceeds customers' demands for online shopping that's both easy and inspirational.”
“We'll combine the best of bricks and mortar with The Hut Group's world class expertise, to advise, excite and inspire our customers with new ways of shopping we know they'll love."
