BALA selects Brightpearl and Shopify for online store launch
BALA has chosen Brightpearl and Shopify to help bring its footwear for nurses to market for the first time.
The US venture was founded during 2020 by a team of Nike alumni.
It opted for Brightpearl’s digital operations platform, including Klaviyo, an email marketing platform, and Shipstation, a 3PL provider, and Shopify’s e-commerce software powering its online store, with the business up and running in eight weeks.
“To reach and serve nurses everywhere, operations must be an enabler for our growth strategies,” says Co-Founder Brian Lockard.
“In Brightpearl and Shopify we have selected partners that enable us to accelerate quickly into new growth channels.”
Justin Press, Brightpearl’s SVP of Customer Success, comments: “More and more brand’s are opting for Brightpearl and Shopify when considering the direct-to-consumer space because they understand this channel is going to expand past what they previously had.”
“Having a true end-to-end retail solution in place becomes essential for scalability, as well as delivering on customer expectations for exceptional speed, convenience and outstanding customer service.
“Attempting to go live so quickly with new technology partners during the holiday season might put off many businesses.”
”But BALA Footwear trusted our record for lightning quick implementation and reliable out-of-the-box integrations, meaning the firm’s online store, its operations and 3PL were firing on all cylinders from day one.”
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