Nespresso deploys augmented reality tech at new Bluewater boutique
Nespresso has debuted its new experiential boutique concept in the UK at the Bluewater, Kent shopping centre.
The aim is to meet shoppers’ changing needs by offering immersive, localised and personalised experiences.
The store opened its doors to the public this week. It includes an interactive ‘Taste & Discover’ area, where customers can explore and create their own coffee recipes using iPad tutorials and Nespresso machines.
An augmented reality experience, meanwhile, gives people the opportunity to immerse themselves in the stories, heritage and expertise behind Nespresso coffees and understand how capsules are recycled.
Guillaume Chesneau, Managing Director of Nespresso UK & ROI, says: “Nespresso boutiques continue to play a key role in driving an elevated customer experience, working in tandem with other channels such as e-commerce, as part of our seamless omnichannel approach.”
“Through this innovative evolved boutique concept - a first for Nespresso in the UK - we’re taking coffee exploration further than ever before, enabling customers to learn about our blends, recipes, brewing methods and our commitment to sustainability through immersive and interactive shopping moments that cater to evolving consumer needs and preferences.”
The boutique is also fully powered by renewable energy and provides a capsule recycling drop off point.
The launch follows a pilot in the Nespresso Vienna flagship boutique, which made its debut earlier this year.
