La Perla taps Quantum Metric tech for digital products push
La Perla has deployed Quantum Metric’s continuous product design platform as part of a drive to improve its digital shopping offering.
The luxury fashion business says it was particularly impressed by the SaaS platform’s ability to help testing for new innovations with real-time feedback.
Quantum Metric’s solution will also be used to map customer journeys on its website and flag unexpected customer behaviour points quickly.
Efrat Ravid, CMO at Quantum Metric, says: “Delivering a high quality online customer experience was complex enough before the pandemic, but the additional virtual footfall has brought about an impossible situation for customer service teams.”
“Compounding this, a whole new level of online competition means retailers must impress quickly or risk losing customers to rivals.”
Ravid adds: “Adopting an agile, iterative approach to product development is essential for industries like luxury fashion so that they can keep up with evolving trends and a demanding clientele.”
“La Perla is one of the few companies setting the standard when it comes to providing a luxury experience to match the luxury product.”
“In this, I know that Quantum Metric is uniquely positioned to help the company achieve that goal, and can’t wait to see the great results we can achieve together.”
