Square flags how UK retailers and restaurateurs are redefining future of commerce

Payments venture Square has released research that looks at the future of restaurants and retailers in the UK.

Key findings include: 97% of consumers now make monthly retail purchases online. Half of UK stores now offer same day in-store pick-up.

73% have bought products directly from social media in the past month, and 35% would be interested in a virtual reality (VR) shopping experience.

43% would like to see businesses donate food or supplies to community organisations/charities. 88% consider the safety measures imposed during pandemic to be critical when shopping indoors.

71% of retailers are looking to inventory management technology to improve their supply chain efficiency

“Retail has changed rapidly over the last year; but the transformation is giving retailers a chance to slow down and invest in smarter working practices both in-store and online” says David Rusenko, Head of E-commerce at Square.

“The changes aren’t intended to simply ‘keep you going for now’ — they’re permanent and redefining what a meaningful retail experience can look like.”

The research found that restaurants have been undertaking big changes to existing strategies and adopting new technologies to stay ahead of the curve. For instance, 98% have had to reorganise their business in order to survive the past 12 months.

One in four consumers consider contactless technology to be critical to their dining experience. 91% of restaurants expect to earn revenue from takeaways in the next 12 months; while one in five expects the majority of sales to come from delivery and takeout sales.

62% of consumers would prefer to use a restaurant’s own website/app for delivery. 35% of restaurants have made investments in kitchen automation technology in the past 12 months, a further 41% plan to invest in the coming six months.

82% of restaurants plan to make changes to their menu to help their business stay competitive. 91% of restaurants intend to continue engaging with their local community next year.

“Restaurants of all types, from independent cafes to large chain restaurants have had to change the way they operate” says Bryan Solar, General Manager at Square for Restaurants.

“Around the world we know that people love restaurants, in part because they provide a social encounter that brings us together - technology unlocks restaurants to keep the heart of the experience, just in a more efficient way.”

“Moving forward, restaurants are not only open to change, they’re investing heavily in it, ensuring they stay integrated and connected.”

Square spoke with more than 300 restaurants, 500 retail owners and managers, and 1,000 consumers in the UK.

In the wake of Covid-19, Square seller ‘The Deli Downstairs’ could no longer serve customers in the cafe area. Its owner, Sophie Taylor, made the decision to convert the entire space into a deli, rapidly pivoting her business from a restaurant to an ever-developing store that truly serves the needs of the local community.

The company was already using Square for their inventory management, which made the process of adding new items and produce to their online store easier.

“Being able to upload stock so quickly onto Square has been hugely helpful. If someone needed something, I could order it, get it on that day, and have it on the online shop the next day for them to book delivery,” says Taylor.

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