Tesco taps RangeMe product sourcing platform
Tesco is leveraging a platform from RangeMe to “help its buyers scale product sourcing efforts with streamlined submissions and simplified discovery tools”.
It says that British suppliers will now have “a direct and unified journey to present their products to Tesco buyers”.
RangeMe first launched in 2014 and is now used by over 12,000 retail buyers in the UK, Benelux region, North America, and Asia Pacific.
“We launched in the UK a few months ago and today Tesco, the largest grocer and supermarket chain in the country, has joined forces with us,” says Nicky Jackson, CEO at RangeMe.
“We welcome them to our community of top retailers from around the world to transform their product sourcing experience. This is also an extraordinary opportunity for British suppliers to showcase their products directly to Tesco buyers and put their best foot forward.”
Asda
The Tesco deal closely follows fellow UK grocery giant Asda announcing a partnership with RangeMe.
The retailer is aiming to increase the number of new and innovative products available in stores as it seeks out emerging suppliers.
Asda was the first of the big four UK grocers to join RangeMe since the platform launched in the UK.
