Nespresso taps Metapack e-commerce delivery and returns tech
Metapack has been selected to run global shipping and returns services for Nespresso.
The partnership will see Metapack’s Delivery Manager, Delivery Options, Delivery Tracker, Delivery Intelligence and Returns Portal implemented across Nespresso markets.
“Nespresso choosing to utilise our technology across its entire global shipping and returns ecosystem, is a true testament to the strength, innovation and capabilities of the solutions that we have created,” says Bruce Fair, CRO at Metapack.
“Through our platform, Nespresso will have access to the world’s largest carrier library, providing them with more choice and services, while our options, tracking, intelligence and returns solutions will significantly strengthen their customer experience capabilities and allow them to fulfil on their delivery promise.”
Experiential retail
Nespresso recently debuted its new experiential boutique concept in the UK at the Bluewater, Kent shopping centre.
The aim is to meet shoppers’ changing needs by offering immersive, localised and personalised experiences.
The store includes an interactive ‘Taste & Discover’ area, where customers can explore and create their own coffee recipes using iPad tutorials and Nespresso machines.
An augmented reality experience, meanwhile, gives people the opportunity to immerse themselves in the stories, heritage and expertise behind Nespresso coffees and understand how capsules are recycled.
Guillaume Chesneau, Managing Director of Nespresso UK & ROI, said: “Our boutiques continue to play a key role in driving an elevated customer experience, working in tandem with other channels such as e-commerce, as part of our seamless omnichannel approach.”
“Through this innovative evolved boutique concept, we’re taking coffee exploration further than ever before, enabling customers to learn about our blends, recipes, brewing methods and our commitment to sustainability through immersive and interactive shopping moments that cater to evolving consumer needs and preferences.”
