Reebok goes live on Bitcoin rewards platform Lolli

Reebok has partnered with Bitcoin rewards startup Lolli.

“That means you can now earn up to 6% back on premium clothing and footwear for your active lifestyle, whether you’re hitting the gym or the streets,” Lolli says in a blog post.

“To start earning with Reebok, download Lolli for your browser extension or app store for iOS. Activate Reebok on our site and start shopping to earn free Bitcoin on your order.”

Funding round

Earlier this year, Lolli raised $10 million in a Series A funding round led by Acrew Capital.

Banana Capital, Up North Management, and Animal Capital, the Gen. Z-focused venture capital fund founded by social media big hitters Josh Richards, Griffin Johnson, and Noah Beck, also participated. 

The round also included investments from influencers and entrepreneurs such as Logan Paul, Chantel Jeffries, Lauren Riihimaki of LaurDIY, Kenny Beecham, and Baron Davis.

Lolli, which was founded in 2018, said it would use the cash to expand the company and develop its recently launched mobile app.

“We’re thrilled by the support of so many incredible investors and fellow entrepreneurs who believe in our mission of making Bitcoin more accessible for all,” said CEO and Co-founder, Lolli, Alex Adelman. 

“We believe it’s imperative to align with top creators to both educate, distribute, and amplify the power of Bitcoin to the masses.”

Co-founder and Managing Partner at Acrew Capital, Lauren Kolodny commented: “Lolli is democratising access to Bitcoin in a way that is truly revolutionary.”

“We’re excited to support the company in its mission to make Bitcoin as widely accessible as possible – with rewards as its initial seamless path to consumer adoption.”

“This low barrier and low risk point of entry makes Bitcoin adoption much more accessible to a broader demographic of people."