Happy Finish announces Marks & Spencer online CX tie up
Digital tech and content studio Happy Finish has inked a two-year partnership with Marks & Spencer.
The tie up will see Happy Finish establish and implement a new roadmap for “rich customer experiences and content creation for M&S Home”.
The former’s studio team is charged with using a digital approach to solve challenges around displaying hidden innovations for all products, deploying augmented reality for product visualisation and creating scalable imagery across all Furniture & Upholstery areas.
Mirko Scolari, CEO at Happy Finish, says: “This partnership is the perfect opportunity for us to utilise our core competencies in digital asset creation and immersive experiences to maximum effect.”
“It’s brilliant to be working with such an iconic, forward thinking business to deliver cutting-edge immersive experiences as part of the evolution of retail.”
Stuart Stiles, Head of Digital Content, M&S Online, adds: “Improving the online customer experience is a crucial part of reshaping M&S.”
“We’re excited to be partnering with Happy Finish to push the boundaries of immersive experiences and to really show off the style, value and quality of our products across all digital channels.”
“Working with Happy Finish allows us to be at the forefront in adopting creative technologies which merge the physical with digital as we focus on maximising our omnichannel advantage.”
