Echor expands physical reach with Situ Live tie up

Sleep specialist brand, Echor, has launched its products within the Situ Live experiential concept store, which recently made its debut at Westfield London.

Joining 74 other brands - including Bosch, Lutron, Maserati, Nordic Track and Opera Beds - Echor is the first sleep focused venture to join Situ Live’s debut lineup at the shopping centre.

The 7,500 sq. ft store combines product discovery, innovation, theatre, and demonstrations, with a cash free checkout process via QR codes.

Echor’s signature range of sleep aids and wellness products will be amongst those available for customers to test out and experience before purchasing.

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Echor’s Ewan Jones says: “We’re absolutely delighted to have our products featured within the very first Situ Live store.”

“After an incredible first year of business, we’re really pleased to be expanding our presence into physical, experience led retail and are so excited for the public to enjoy the full Echor experience whilst learning more about our ethos, product formulations and more.”

Co-founded by Jones and George Dyer, who also launched sports equipment brand Safejawz together in 2014, Echor has previously collaborated with the likes of John Lewis Cheltenham and Dr Alex George on physical pop-ups and ad campaigns.

“Since the inception of the business, we’ve been passionate about expanding both our digital and physical reach: we’re really excited to be taking this next step in providing real-time, bespoke advice for customers searching for their perfect sleep solutions,” Jones concludes.

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