Northfork announces Foodstuffs deal and key appointments
Northfork, a shoppable recipe platform for grocery retailers, has made several senior appointments and announced a partnership in New Zealand.
It has teamed with Foodstuffs to provide shoppable recipes through the latter’s New World stores.
New World has integrated Northfork’s technology to deliver recipes on its website, alongside meal planning functionality.
The firm’s tech is also used by Coop in Sweden and Denmark and in Walmart and Buzzfeed’s Tasty app in the US.
In the UK, meanwhile, Northfork has announced the appointment of grocery industry specialist Jez Collins as its new UK Head of Sales.
It follows the announcement in September that José Namén was joining the company as VP of Product. He was previously global head of the Thermomix recipe business at Vorwerk.
Collins says: “People are cooking at home more and going to the supermarket less. That’s left some gaps in the shopping experience, particularly around meal inspiration.”
“By integrating Northfork’s technology, retailers and recipe publishers can provide that inspiration in a useful, shoppable form that drives up customer engagement and loyalty.
Erik Wallin, Co-founder, Northfork, pictured above, says: “We are witnessing the most radical transformation in grocery shopping history.”
“In response, we are shifting the consumer journey from offline to digital, from one-size-fits-all to a deeply personalised experience, and from shopping products one by one to meal solutions. Our widgets are designed to deliver a fast, efficient process that swiftly puts our expertise into our client’s hands.”
