LEON boosts charitable efforts through Adyen tie up
Payments big hitter Adyen has announced the extension of its partnership with fast food brand LEON to include Adyen Giving.
This enables customers to donate directly to LEON’s chosen charity when making payments on digital kiosks in-store.
Since the partnership began in June 2020, the company has worked with Adyen and Vitamojo to create an online Click and Collect ordering channel and power the roll-out of self-service digital kiosks in-store.
LEON also relied on Adyen’s solution to help launch its coffee subscription service, which was used to encourage guests back into restaurants as they returned to the office post lockdown, making it possible for customers to order drinks online and collect in-store.
LEON has chosen to direct donations to Bags of Taste, a non-profit that helps people in poverty to cook healthy, delicious food on a tight budget.
The Adyen Giving feature is currently running at 20 of its restaurant locations and has so far raised over £8,000 from 11,000+ individual donations.
“It’s our mission to make it easier for everyone to eat well and live well, which is why we serve naturally fast food that tastes good, does you good and is kind to the planet. This sentiment now extends past our food, to the impact that our customers make on the world,” says Hugo Engel, Digital Executive at LEON.
“When we first started working with Adyen, we knew we would be able to offer our customers more streamlined payments. But now, thanks to Adyen Giving, our customers can help others create a balanced lifestyle through donating to Bags of Taste.”
