More retail stores get Amazon One contactless identity service

Amazon is expanding its Amazon One palm reading biometric identification system to three more Amazon Go stores in Seattle.

The technology made its debut in September of last year.

Customers were initially able to use Amazon One as an entry option at two Amazon Go stores in Seattle: the original store at 7th & Blanchard as well as South Lake Union at 300 Boren Ave.

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It is now available at the Amazon Go store at 1122 Madison St. and will launch at t920 5th Ave. and 1906 Terry Ave. in the coming weeks. There will be eight Amazon physical retail stores in the Seattle area with the solution, including Amazon Books and 4-star locations.

“It takes less than a minute to sign up at these using an Amazon One device,” Amazon says in an online post.

“The first step is to insert your credit card. Next, hover your palm over the device and follow the prompts to associate that card with the unique palm signature being built for you by our computer vision technology in real-time.”

It adds: “You’ll have the option to enrol with just one palm or both. And that’s it - you’re now signed up.”

“Once you’re enrolled, to use Amazon One to enter these Amazon Go stores, you’ll just hold your palm above the Amazon One device at entry for about a second or so, and be on your way. It’s that simple.”