Gymshark deploys Centric Software PLM tech
UK fitness apparel and accessories brand Gymshark has implemented Centric Software's product lifestyle management (PLM) system.
Justine McCarthy, Development Director at Gymshark, says: "If we enter into another lockdown, and need to work remotely – our PLM will definitely facilitate the ease in which we share information.”
“In this early stage, we are seeing huge benefits in our materials process, with an estimated 30% increase in productivity.”
“Admin and communication between teams is seamless, and human error has been greatly reduced. We are able to create more accurate tech packs, in a much more efficient way."
Gymshark's Head of Development and Primary Superuser, Annalisa Savio, adds: “Our teams all found it useful to work on the same platform while working from home.”
“Our first go live was in May 2020, in line with our critical path. It was tight, and we never expected to be able to do all of this remotely – but the huge commitment and motivation from the whole team made it happen. The thought of another season with multiple Excel docs was just too painful!"
McCarthy says that what set Centric apart from other vendors was its "real understanding of Gymshark's business challenges, its sensible best practice solutions and its support at every step."
Savio, meanwhile, states that Centric's 'out of the box' features provided an excellent foundation to build from.
"We are very successful, yet still only 10 years old. We felt being able to lean on the experience of Centric would set our young company on a better path,” she concludes.
Sign up for our free retail technology newsletter here.
Continue reading…