UK Digital Business Association launches with Asos and boohoo as members
Asos, boohoo, Gymshark, The Hut Group, Ocado Group and AO World have launched a new trade body called the UK Digital Business Association (UKDBA).
This comes amid heated debate around tax and business rates and the acceleration of e-commerce across all demographics during the coronavirus outbreak.
The aim of the UKDBA is to champion the e-commerce sector as it adapts to “ever changing consumer needs”, while simultaneously supporting the efforts of physical retailers in their transition to a digital-first environment.
“Our membership has helped underpin the UK as the most advanced e-commerce market in Europe,” says UKDBA Founder Iain McDonald.
“The British online industry is one of the UK’s greatest success stories and the UKDBA is here to champion our members, their customers’ interests, providing them a voice in a rapidly evolving world.”
He adds: “With the face of e-commerce reshaped, UKDBA members will be crucial in driving the UK’s economic recovery from Covid-19 putting customers at the heart of their ambitions, whilst supporting the current government’s efforts to create a technology driven global facing economy.”
