Noogata bags $12 million for artificial intelligence data platform

Noogata, which specialises in no-code artificial intelligence data analytics for enterprises, has secured a $12 million seed funding led by Team8 with participation from Skylake Capital.

The cash will power product development and organisational expansion to fast-track and scale Noogata’s offering, support the company’s expansion into new industries, and serve existing customers, including Colgate and PepsiCo.

Congratulations to our portfolio company, Noogata, for emerging from stealth and announcing the closing of its seed round of $12 million.

Congratulations to the talented co-founders Oren Raboy and @AssafEgozi and the entire Noogata team! https://t.co/4WuM90KGqS
— Team8 (@team8group) March 16, 2021

“We believe data teams are at the epicentre of digital transformation and that to drive impact, they need to be able to unlock the value of data. They need access to relevant, continuous and explainable insights and predictions that are reliable and up-to-date,” says Noogata Co-Founder and CEO Assaf Egozi.

“Noogata unlocks the value of data by providing contextual, business-focused blocks that integrate seamlessly into enterprise data environments to generate actionable insights, predictions and recommendations.”

“This empowers users to go far beyond traditional business intelligence by leveraging AI in their self-serve analytics as well as in their data solutions.”

Colgate-Palmolive Company uses the Noogata platform to support key sales and marketing functions.

According to Kitu Kumar, Associate Director of E-commerce Analytics at Colgate: "We always invest in understanding our consumers so that we can stay close to them.”

“Noogata is giving us a large-scale solution that lets our business units leverage AI across digital commerce channels and touchpoints.”

“As a result, we are improving our sales and marketing efforts dynamically to capitalise on shifting consumer interests. This creates a true competitive advantage for us.”

PepsiCo., meanwhile, is currently leveraging Noogata’s technology across certain farming sites in Europe to help optimise the yield of agricultural raw materials.

“We’re always looking for ways to leverage breakthrough technology that can help advance our sustainability goals,” comments David Wilkinson, Senior Director, PepsiCo Global Procurement.

“By applying AI to the crop data captured in partnership with farmers, we can gather important insights to further improve decision-making across our agricultural supply chain.”

“The Noogata AI platform is helping us take steps to further optimise crop yield, which helps support farmers’ productivity, profitability and resiliency.”