Quotient teams with Peapod Digital Labs on promotion amplification tool
Quotient has launched a new promotion amplification tool as part of its Retailer Performance Media Platform.
Ahold Delhaize USA’s digital, e-commerce and commercial engine, Peapod Digital Labs, partnered with Quotient to spearhead the solution and Ahold Delhaize USA’s local brands are the first to offer it through their AD Retail Media platform.
“Our new tool provides consumers with increased access to savings, delivering more value at a time when many need it most,” says Steven Boal, CEO and Founder of Quotient.
“Since temporary price reductions (TPRs) will be more easily accessible digitally, consumers can plan purchases better as they continue to gravitate toward a new, mixed mode of shopping, both in-store and online.”
“We’re excited to bring to market such a valuable new tool, building on our successful Retailer Performance Media Platform and expanding it to address evolving consumer needs.”
The tool combines retailer PoS and loyalty card data with weekly retailer TPR pricing feeds to target and automate digital media to the right audiences at the right time.
“As we think about serving omnichannel customers, we have an even greater opportunity to connect customers to savings by delivering them through all the channels customers are shopping,” says Mark Williamson, Vice President and Head of Media Partnerships at Peapod Digital Labs.
“As more consumers turn to digital solutions for their shopping needs, this new promotion amplification tool, which we are proud to pioneer with Quotient, enables Ahold Delhaize USA’s brands and their CPG partners to communicate time-sensitive savings to shoppers when and where they are most engaged.”
“This results in a win-win, helping customers save more and boosting incremental sales. It’s a very exciting step forward for the industry and for customers.”
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