Chord bags Series A funding and buys Yaguara
Headless commerce startup, Chord, has raised $18 million in Series A investment funding led by Eclipse Ventures.
It has also acquired business intelligence platform, Yaguara. Terms of the deal were not disclosed.
Prior to its Series A, Chord was known as Arfa, a commerce platform pitched at D2C brands. The company is now focused exclusively on selling its technology and data products, hence the Yaguara acquisition.
The funding will go towards developing more technology and data products.
Chord's co-founders, CEO Bryan Mahoney and Chairman and COO Henry Davis, are former Glossier executives.
"We firmly believe that the future of commerce is a combination of a pioneering approach to headless commerce and a robust integrated data component," says Mahoney.
"We are thrilled about Chord's momentum and the opportunity to provide brands with customised digital customer experiences and deep customer insights across any channel – and in any region – at the lowest possible cost of ownership.”
“This acquisition and rebrand is just the beginning of building the foundation for commerce-as-a-service for mid-market and emerging brands."
"The opportunity at hand is to own the API first platform for the multi trillion dollar, global e-commerce market," comments Matt Mulvey, Partner at Eclipse Ventures.
"Brands large and small are aggressively building out their online strategy to attract more customers, especially as the shift toward digital commerce continues.”
“In order to compete long term, brands need access to data that will help them create unique and personalised customer experiences across devices and channels."
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