Bazaarvoice lands majority investment from Thomas H. Lee Partners
Bazaarvoice, a provider of product reviews and user generated content solutions, has announced a majority investment from private equity firm Thomas H. Lee Partners.
Marlin Equity Partners, the current majority investor in the company, will continue to be a material shareholder.
Terms of the transaction were not disclosed. It is expected to close in Q2 2021.
“Over the last year, we have grown significantly by expanding our integrated solution portfolio in response to our customers’ increasing and growing need to leverage UGC at scale to drive revenue,” says Keith Nealon, CEO at Bazaarvoice.
“THL shares our and Marlin’s passion for software and content that help companies build and grow their e-commerce businesses. We are excited to partner with them for the next chapter of growth for Bazaarvoice.”
“Shopping migration from offline to online channels is a trend that we expect to sustain for many years,” said Jeff Swenson, MD at THL.
“Consumers value the voices of other consumers in their shopping journeys, and Bazaarvoice offers marketers a mission-critical set of solutions to help acquire, curate and deliver UGC at scale to their customers.”
“We’re excited to support Bazaarvoice in continuously growing and innovating its software and content offerings to help brands and retailers drive e-commerce revenue.”
“We look forward to joining forces with THL and continuing to accelerate growth at Bazaarvoice,” adds Nathan Pingelton, MD at Marlin.
“We view Bazaarvoice as a world class business which has become the leading provider of UGC to brands and retailers. Given its compelling value proposition and multiple industry tailwinds, the business is well positioned for continued success.”
