Albertsons teams with Tortoise for robotic grocery delivery pilot

Albertsons, the second largest grocery store chain in the US, has partnered with Tortoise to pilot robot delivery at two Safeway stores in Northern California.

“Our team is obsessed with trying new and disruptive technologies that can bring more convenience for our customers,” says Chris Rupp, EVP and Chief Customer and Digital Officer.

“We are willing to quickly test, learn, and implement winning innovations that ensure we are offering the easiest and most convenient shopping experience in the entire industry.” 

The Safeway robot s equipped with a camera and a speaker and is guided through the neighbourhood by a remote operator. It can hold up to 120 pounds of groceries in four lockable containers.

When it arrives at a home, the customer receives a text to come outside and pick up their groceries. 

The service is currently open for testing with Safeway associates in select Northern California neighbourhoods., with a person accompanying the robot.

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