Retail tech startup Loyalize raises £250k in pre-seed round
White label engagement platform, Loyalize, has raised £250,000 in pre-seed funding as it ramps up product development and works towards a larger round later this year.
Founded in 2019, the venture allows customers to get rewarded on transactions through connecting their payment cards, or bank accounts, to an existing loyalty programme.
It is being backed by fund investors SFC Capital, along with top-up contributions from new and existing angels.
It will use the cash to add members to its development team and build out new platform features, with a strong focus on Open Banking and payments.
“Closing this pre-seed round is a significant milestone for us, even more so during a pandemic,” says Loyalize CEO David John
“It means we can ramp up our development efforts and start working on some exciting projects that we have planned for the rest of the year.”
He concludes: “Loyalty, and certainly payments, is such a vibrant space right now - experiencing huge levels of growth - and I’m looking forward to rolling out a number of propositions over the coming months.”
