Zadig & Voltaire taps Contentsquare tech for online overhaul
French fashion brand Zadig&Voltaire has partnered with Contentsquare on a website redesign project.
It will leverage the venture’s tech for customer behaviour insights, helping merchandising decisions as well as improving the checkout funnel.
“A solution like Contentsquare allows us to be confident in our experimentation, since we are able to access real-time understanding of how site changes enhance or hinder the customer journey,” says Jonathan ATTALI, Chief Digital Officer at Zadig&Voltaire.
“We also rely on Contentsquare insights to optimise the inspirational content that is the bedrock of our merchandising strategy. Our digital ROI is directly tied to our understanding of customers, and that’s why we chose it as our analytics solution.”
“It’s always exciting to partner with a beloved brand that has such a distinct identity, and Zadig&Voltaire are really leading the way when it comes to digital luxury fashion,” adds Niki Hall, Chief Marketing Officer at Contentsquare.
“We look forward to helping the team at Zadig&Voltaire maximise the e-commerce opportunity through their site redesign, and leverage their unique brand story to drive conversion.”
