Apotek Hjärtat extends Revionics retail technology agreement

Revionics has renewed its pricing platform agreement with Swedish pharmacy chain Apotek Hjärtat.

The collaboration between the two first began in 2016.

Revionics’ solutions support pricing and promotional strategies that adapt to customers’ evolving behaviours. Apotek Hjärtat’s sister company, Rimi Baltic, also uses the tech.

“With Revionics’ AI driven price optimisation solutions, we have become even more data driven and can give our customers the most attractive offers in store and online, which in turn leads to better results for Apotek Hjärtat,” says Jenny Eriksson, Assortment and Purchasing Director at Apotek Hjärtat.

“As we look to grow our market share, including in e-commerce, we are confident that the technology will help us increase our sales and profitability, improve our price perception, and give our customers greater value.”

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