Berlin Brands Group bags $240m for e-commerce deals

German e-commerce venture Berlin Brands Group (BBG) has raised $240 million in debt financing to fund acquisitions of companies selling on Amazon.

Unicredit, Deutsche Bank and Commerzbank were part of the banking consortium that extended the loan.

BBG says it will target US brands that generate revenues of $1 million to $100 million a year.

“What we are currently seeing in global e-commerce is a real ‘game of brands’. It’s not about who can collect the most brands under their roof, but who can scale those brands the fastest and most effectively,” says Peter Chaljawski, CEO at BBG.

“ The next Unilever, Procter & Gamble, or Whirlpool won’t be a classic house of brands, but rather a launchpad that gives brands the push and guidance they need to expand and grow.”

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