Rakuten Europe and Chiliz launch fan token partnership
Chiliz, the blockchain venture behind the Socios.com fan engagement platform, has announced a partnership with Rakuten Europe.
The latter’s customers in Spain, UK and Germany can use Rakuten points to redeem fan tokens.
These are collectible, tradable digital assets that provide owners with benefits including voting rights, VIP rewards, club and sponsor promotions, AR enabled features and super fan recognition on Socios.com.
Rakuten is now offering them for FC Barcelona ($BAR), Paris Saint-Germain ($PSG), Juventus ($JUV), Atlético de Madrid ($ATM), AS Roma ($ASR), Galatasaray ($GAL) and AC Milan ($ACM).
More, including the likes of Manchester City, will be added to its ecosystem and the partnership is set to expand into additional markets in Europe and worldwide.
Chiliz and Rakuten will also explore further integrations, with a view to creating a global space where their users can interface with both platforms freely.
Chiliz will also work with the Rakuten blockchain lab, with the latter becoming an official node validator for the Chiliz $CHZ blockchain.
Cédric Dufour, Managing Director Open E-Commerce at Rakuten Europe, says: “Our goal is to create an innovative, customer centric membership programme unlike any other in the region. Key to this is the right mix of great value, unique offers and exclusive features for consumers.”
“Thanks to the partnership with Chiliz and Socios.com, we are now the only loyalty programme to integrate the possibility to redeem points for tokens – a huge benefit for Rakuten customers and a big step towards making our diversity a game changing strength in the industry.”
Alexandre Dreyfus, Chiliz and Socios.com CEO, says: “Rakuten is a global powerhouse in FinTech and online commerce and we are very excited by the huge potential this new partnership offers us.”
