American Furniture Warehouse deploys Marxent 3D tech
American Furniture Warehouse has rolled out AFW Room Planner, powered by the Marxent 3D Cloud.
“We are proud to offer our customers unique experiences in a family environment, without the sales pressure,” says Tony Mitchell, Director of Global Logistics at AFW.
“3D has become a key part of the AFW experience. It allows products to be explored, touched, felt, interacted with outside of the store environment and these experiences are as close as you can get to an in-store interaction with a product.”
“AFW has always taken an innovative approach to furniture sales and marketing, so it’s no surprise that the company was an early adopter of 3D,” comments Beck Besecker, CEO, and Co-Founder, Marxent.
“Their new 3D Room Planner is another example of the company’s commitment to enhancing the customer shopping experience.”
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