La-Z-Boy expands 3D Cloud technology implementation as part of broader innovation strategy
La-Z-Boy has announced the expanded use of new 3D Cloud technology to boost its omnichannel shopping and design experiences and to streamline internal operations.
“We have believed, and invested, in innovation since our founding,” comments Melinda Whittington, CEO, La-Z-Boy Incorporated. “It’s how we have met and continue to meet our customers, partners, and team members' ever evolving needs to deliver value across the business.”
“The expansion of 3D Cloud’s upgraded, new API-based technology into our business processes means that we can show every product and configuration exactly as it will be built, replacing the time-intensive process of manual rendering production,” says Gerardo Ornelas, VP, Enterprise Digital Transformation at La-Z-Boy Incorporated. “The downstream impact of the expanded technology is positive. It gives our customers an improved shopping and design experience, while supporting our team with tools to move faster and align with merchandising priorities.”
The API-based system generates an image for every possible product and style combination, allowing La-Z-Boy to showcase its full assortment of customisation options while enhancing the shoppability of its products. It also supports both retail and wholesale channels by making product imagery easier to distribute and keep current. When scaled over the next few years, the system will deliver 16 million individual renders on demand.
“Looking ahead, we will continue to expand our use of 3D as part of our broader innovation strategy while we explore what’s possible with new technologies like room scanning and AI,” adds Ornelas.
“Gerardo and team are incredibly creative and ROI focused. We’ve worked alongside La-Z-Boy Incorporated to meet their emerging visualisation needs and ensure that we are delivering value,” says Beck Besecker, CEO and Co-Founder at 3D Cloud. “Our longstanding collaboration and consistent record of innovation speak for themselves.”
2026 RTIH Innovation Awards
3D technology will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
